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Paco Herrero

The similarities between Paco Herrero and Paco Gil brands do not end with the name.  As I’ve said in the previous post, the companies share their general approach to women’s shoes, which is unapologetic about exploring the femininity of heels, heels, and more heels. Both firms are a family business and both are based in Spain’s main shoe industry hub: Elda. The price range  (middling, not cheap, but not expensive for designer shoes) is similar too. That said, there are subtle differences. For starters, Paco Herrero as a brand has been around longer. While the spirit of the design is similar, there is a significant difference in details.

If the Paco Gil moc-style pump was bold and chunky, this blend of the moccasin with the high heel aesthetic by Paco Herrero is a more refined specimen. It has very elegant curves, due to the pointy toe and the 3.3” “spool heel” – a heel that is wide at the top and bottom and narrower in the middle, so resembling a cotton reel. (Thank you, Wikipedia!) The signature fringed flap on the front is also in good proportion to the rest of the shoe. A perfect balance, in short. The pump is all suede in a delicious, very natural looking reddish brown. It is currently on sale through YOOX.COM and many sizes are available. For details, click on the image.

Animal print is very hot these days and there are scarcely any shoe companies that do not have their own version of “the call of the wild”. I would not be surprised if they made construction boots with animal or camouflage patterns. But, as always, the devil is in the details.

This pointy-toe leopard print pump is made from varnished leather, so it has a wonderful gloss to it. The nude leather interior looks really nice too. The heel is stiletto in its shape (very fine), but not in its height: at 2.4” it’s relatively low. The toe line is narrow, but not too narrow. Once again, it seems like proportionality is Paco Herrero‘s strong suit.


The same pump, only in peep-toe format, featuring a hidden platform (o.8”) and a taller stiletto heel (3.1”). Both pumps are available through YOOX.COM in a number of sizes at a very attractive price. Plus, there are holiday promotions going on at YOOX right now!

This round-toe platform pump (yay for those toes!) in steel grey has an eye-catching laminated leather texture. The stiletto heel is 3.7”, the visible platform offsetting it by approximately an inch. Available through YOOX.COM in a number of sizes.



This burgundy ankle boot is very pretty with its contrasting black toe cap and a slender heel. From the Paco Herrero website.


A kitten heel metallic pump, also from the Paco Herrero website. The website has an online shop and if I’m not mistaken, it delivers internationally.



This photo is from the Paco Herrero blog, showing how well a pair of snazzy patent leather animal print booties by Paco Herrero go with a biker jacket. I’m inclined to agree. The skirt and the clutch help too. What do you think?

I hope you enjoyed Paco Herrero!



Paco Gil

Wow! It’s been a long break, almost a month. Not voluntary, of course. The workload of a graduate student is substantial. Even though I never stopped thinking of shoes or looking at them, I could not take any time to write anything that did not have to do with medieval history.

Picking up where we left off, some time back I promised to dedicate a post to two brands that had been previously featured on this blog, but never officially introduced.

They are Paco Gil and Paco Herrero, both well-established names in the Spanish shoes industry.

It is not only that the names go together (both Paco, an affectionate form of Francisco), but the companies also have a similar approach to shoe making and share a common base. Both design exclusively for women, both love designing curvacious high-heeled shoes, and both are based in Elda, Alicante.

Paco Herrero was started in 1955 by Francisco Herrero Soriano, a native of the region. Nowadays the firm is run by his grandchildren. Paco Gil is named after its founder, who started the business in 1982, after two decades of working for other shoe manufacturers in town.

If I were to describe the woman that I think these designers design for, I would certainly use the word “foxy”.

Let’s begin with Paco Gil.
iconThese swell high-sided stiletto pumps have quite a profile. The patent leather bow adds more drama. Not for the faint of heart! They are currently being sold by YOOX.COM, click on the image to see what sizes are available.
iconI absolutely love what Paco Gil is doing here. The combination of black patent leather and red suede is striking. Usually, I don’t find moccasin style shoes attractive (to me they look kind of nerdy), but these are a perfect example of how a boring shoe like a moccasin can be transformed into a fashion statement. I can easily picture a hot female executive in perfect black pants wearing these. At almost 4 inches, the heel is quite hefty, but it’s also stable, with the base slightly wider than the top.

Next in foxiness are these Paco Gil snake print pumps in laminated leather, with a slender heel just under 3 inches in height.  A cross between a pump and a shoe bootie, these shoes would look especially elegant with dress pants. The golden effect warms the eye. To purchase, click on the image.




This patent leather pump with an over-sized bow and a small kitten heel is from Paco Gil website. According to the description, it has foam padding for extra comfort and “glove-type” construction. I’m yet to find out what this “glove-type” construction really is, but it definitely sounds good.




This  platinum and champagne colored high heel sandal is a lovely combination of mirror-effect (specchio) and textured leather. The buckle closure on the ankle strap is very elegant. These are your perfect “Dancing with the Stars” shoes!
iconPaco Gil obviously believes that a woman’s down time should not be less elegant than her glamour time. These gorgeous suede sandals in turquoise are anything but casual.




This coral and pink suede moccasin with its dainty heel is really changing my attitude toward mocs. (From the Paco Gil website).



The guipure embroidery of this stunning lace peep-toe bootie is mounted on a transparent mesh base. The heel is curved.

This delicious piece of shoe was created by Paco Gil for one of Spain’s most celebrated fashion designers: Francis Montesinos. See a post about him and other designers from Valencia here.

The good news is that Paco Gil online shop ships internationally.

Hope you enjoyed the first of the Pacos! Next, Paco Herrero.


Paco Herrero Blue Mermaid Pump

Mermaid Heels and Other Cool Fantasies

Mermaid Heels

Mermaid heels – that’s what I call shoes that have a distinctly scaly leather texture. They happen to be signature Paco Herrero, a classic Spanish dressy women’s shoe brand from Elda. Not too long ago I featured a “mermaid” ankle boot by them. As I often say on this blog, I’m a huge admirer of textured leather shoes. That said, I don’t like scaliness – not in shoes, not in clothes, not generally. Reminds me too much of a fish or a snake. Nothing wrong with those creatures, but we have different habitats (usually). However, mermaid heels by Paco Herrero are one big exception. They tickle my senses and bring up good associations. Like the story of the little mermaid who wanted to marry a prince. These shoes are welcome in my natural habitat any day of the week.

"Mermaid" pump by Paco Herrero

Mermaid” pump by Paco Herrero. Currently on sale for 49 Euros on the Paco Herrero website.

Paco Herrero has really great sales: these shoes initially cost double. The website delivers worldwide, but I’m not very happy with the shipping fees for North America at the moment. It does not necessarily have to be like this – many Spanish companies ship for less and I wish folks at Paco Herrero did something about this. I would love to own a pair or more of their shoes but just can’t bring myself to buy them with these shipping prices. Of course, if you are in Europe, you are in luck. Shipping will be next to nothing, so your mermaid heels would end up being a great steal.

Paco Herrero is a well-established brand based at the very heart of Spain’s luxury shoe production. Their designers have a lot of tricks up their sleeves and the mermaid heels are a perfect example. The leather texture imitates scales oh so well, and yet, it doesn’t possess that unnervingly zoological look. The “scales”, of course, are wonderful at catching the light, which makes the shoes look slightly iridescent.

mermaid heels

The “Mermaid” pump in gold. Made in Spain by Paco Herrero. 49 Euros on the Paco Herrero website.

Cool Tones

mermaid heels

Wine tone suede tall boot by Paco Herrero. On sale for 75 Euros ($80!!!) on the Paco Herrero website.

mermaid heels

Low-heel Paco Herrero Suede Tall Boot in Wine. 75 Euros ($80) on the Paco Herrero website.

There is another thing that I noticed about Paco Herrero: the propensity to use cool tones. There are, of course, exceptions, but cool tones seem to dominate. Case in point: this flat tall boot in beautiful light burgundy. It had me at hello, as they say. The color is quite extraordinary. Can’t you just see how any old and tired outfit would be brought to life with these? This is one of those instances where shoes (or boots) set the tone for the whole look. The boots are simply exquisite, and, not to mention, comfortable. I would buy them without any hesitation if it wasn’t for the shipping fees.

mermaid heels

Musqueteer style over-the-knee high-heel boot by Paco Herrero. 99 Euros on the Paco Herrero website.

This musqueteer boot is very sexy, almost too sexy, actually. Not least because the leather is so soft and glossy. The boot does have a good profile. Considering the quality, the price is amazing.

mermaid heels

High-heel Mary Jane by Paco Herrero featuring a studded back seam and a non-slip sole. Currently on sale for 71 Euros on the Paco Herrero website.

This sturdy Mary-Jane has a very attractive profile, further enhanced by the cool black sheen of the large-grain leather. A great urban warrior shoe!

mermaid heels

The studs in the back, the stable, slightly tapered heel, and the robust ankle strap add a strong, edgy vibe. 71 Euros on the Paco Herrero website.

What’s To Come: Summer 2017

Paco Herrero Summer 2017 collection is true to form: strong, confident, imaginative, classy.

mermaid heels

Paco Herrero Suede Open Pump in red. Features long ankle straps and a high wooden heel. Summer 2017. Photo courtesy of Patricia Jorge.

This astonishingly beautiful shoe may be considered impractical by some, but it is definitely a tour de force. It also comes in navy.

mermaid heels

Bonded Straps High Heel Sandal in cool magenta by Paco Herrero SS2017. Photo courtesy of Patricia Jorge.

The Paco Herrero summer staple high-heel sandal in cool magenta. Summer 2017.

mermaid heels

Cage style black kitten heel pump with pink and red decorative detail. Paco Herrero SS 2017. Photo courtesy of Patricia Jorge.

Kitten heels are super popular (again), but this one is extra special because of the intriguing “cage” body with glossy pink and red scallop-shaped appliqués in the front and back.

mermaid heels

High-Heel Suede Sandals featuring double straps and an external platform. Paco Herrero Summer 2017. Photo courtesy Patricia Jorge.

This luxurious high-heel suede sandal is a summer party favorite. The external platform is just right for mitigating the height of the solid straight heel, without spoiling the sandal’s impeccable profile.

mermaid heels

Red Dots Sandal featuring a high patent leather cylinder heel in red. Paco Herrero SS 2017.Photo courtesy Patricia Jorge.

The connected dots design is certainly very original. I wonder how it actually feels on the foot. The profile, complete with the glossy cylinder heel, is certainly attractive.

So here is a taste of Paco Herrero – both of what is available now and what will hit the stores soon. Spanish women swear by this brand, so why not follow their lead? If you are not a mermaid heels gal, there are a lot of other great choices where these shoes came from. Let’s start making room in our closets!