It’s about time that this blog introduced Pura López, the first lady of Spanish shoe couture. Her shoe brand, based in Elche, Alicante, specializes in luxury shoes for women with a decided taste for fantasy and glamour.
Purificación (Pura) López comes from a family of footwear manufacturers. She studied her craft in Spain, Milan, and New York’s Fashion Institute of Technology. Pura López, the label, was born in 1987, a year after the designer joined the family enterprise. Classic Pura López style combines sensual curves, thin straps, rounded toe and ultra-high heels supported by a hidden platform. All shoes are made with high-quality ultra smooth leather or suede, with a preference for nudes and burgundy reds. The bridal line is very sought after, especially since it was the choice of Letizia Ortiz, Prince Felipe’s bride and Spain’s future queen.
Besides being a leader in the Spanish luxury footwear market, Pura López has been successfully exporting to Europe, Asia, Latin America, and the US. The brand has a shop-within-a-shop in the Galeries Lafayette, Paris’ premier shopping destination. In 2011 Pura López opened its own brand store in Rome, Italy, which is the highest compliment Italians can pay!
This shoe is on sale at Yoox. Click on the image to see if your size is available!