Menorca is a shoe-making island on par with Mallorca. It is the birth-place of the avarca sandal.
The RIA label from Ferreries is known for the original designs of their colorful avarques. Ferreries is also home to the high-fashion Jaime Mascaró and Úrsula Mascaró labels.Their graceful designs have walked many a red carpet. The Mascaró family of brands includes the Pretty Ballerinas label, favored by the global jet-set and entertainment personalities. Nearby, in Alaior, Menorca, the Pons Quintana brand presents collections of shoes in gorgeous colors, renowned for their beauty, quality, and a unique leather-braiding technique.